The High Cost of Artificial Beauty


I just read this article in the Wall Street Journal (The High Price of Beauty – WSJ) and it is quite amazing what we will spend to look good! And then there is all the maintenance of facial work that comes into play, not to mention plastic surgery.

Do you really believe you have to do this? Do you really want to fit in so badly?  What happened to individuality and seeing beauty everywhere?

I assert that once we get an attitude adjustment, we can let go of all the “have to’s”  in our daily regimens. It is acceptance and being present to the moment that lets you see everything is perfect. It is the pressure and the pace of keeping up that is moving you to take these radical actions to fit in. When you can fit in this very moment and you are totally perfect.

So instead of crossing off a fast pace lifestyle to do list, how about stop and ask yourself what do I notice right now? It’s where you put your attention that gets the attention. You notice flaws, then you fix flaws; you notice beauty and you get beauty. Yes it’s that simple.



Rectangle block of lightened hair sits atop a natural color foundation for dramatic effect. Retouch roots every month or let it grow into ombre!


50 Shades of Cool…Revisited

February is here, and the LIVE holiday of St Valentine!



It’s also the release of 50 Shades of Grey, so here I am re-releasing my “50 Shades of Cool”…natural from nature, modern hair.


Grey? Yes, Grey.

Or, if you prefer…Silver Slate, Vintage Platinum, Icy White, Blue Silver, Cool Violet, Smokey Blonde, Smoldering Bombshell!

Vogue promoted the look and I agree: grey doesn’t mean grandma anymore.

This coming-of-age color is modern, edgy and space-age. It’s all in the execution.

Will grey work for you?

Vogue Magazine Grey Hair Color PictureWith any look, what’s important is that your hair be shiny and healthy and have a modern cut so that your hair can move.

When your hair shines and moves, it attracts…and attraction is what it’s all about.

To take on this 21st century style, consider a visit to a hair color expert. Use organic hair color creams like Schwartzkopf Essensity.

Make a visit to an image consultant to pick clothing colors to complement your hair color, body type, and skin tone. Then, upgrade your wardrobe to include the latest styles.

Now, add some new activities to get your body moving; upgrade your diet; make a few of those other changes you’ve been considering.

You’ll create enough excitement in your life to make you blush, resulting with a wholesome, healthy, happy aura that sells any look.

How do you feel about your “50 shades of grey”?

BeverlyD Entrepreneurship

My entrepreneurial experience began as young child…

Being from a dairy farm family, children were abundant and contributed to the success of the farm business. That was like having a job with no pay, an apprenticeship.

But, of course, we were fed, clothed, lodged and loved.

BeverlyD as her one woman show character

The real entrepreneur training happened when we got an opportunity to pick cucumbers to raise our own money. Every summer, from about July through September, we picked cucumbers and got our own vouchers to take to the bank to save for our own spending.

Of course, we bought our school supplies and clothes with this money.

I actually paid for my tuition for beauty school with that money. This was all the beginning of entrepreneurship for me.

Make the money; then spend the money.

This theory can also apply to one’s health, well-being, and beauty. I’d like to call it entrepre-beauty.

Beauty now is so much based on capitalism; spending money in hopes of looking better. It often involves using credit, or borrowing money, opening a business, and hoping it all works.

HOPE can be a dangerous path in the area of business and well-being.

Let’s look at how beauty can work in an entrepreneurial sense. May I suggest that you first plant some seeds; seeds of good thoughts, seeds of nutritious foods. Include a proper vitamin balance, movement, sunshine, and some well thought out beauty practices that are synergistic with a person’s body and spirit.

Instead of doing your hair, how about being your hair?

As you are growing your hair, your hair is symbolic of an evolution, or an unfolding of getting better, healthier, thicker, shinier, younger, and strong.

Capitalistically, you command the hair into place in one service. You look for an instant change, a quick fix.

Instant gratification.

In a Capitalist system, you have nothing one day, and the next day there is a business front.

Just like that.

Costs a lot of money up front, but you can buy money and pay interest, and it just will cost you more.

I remember the 80’s and beyond.

Women would come with such damaged bad color, and I could spend a whole day correcting it with $600 plus price tags.

When you want instant results, it costs.

An example is hair extensions, which are a very expensive remedy for thickening hair.  Instant gratification can satisfy temporarily, but the future costs will be even more. For someone with fine hair, certain processes are going to stress the follicle, and the hair is eventually going to fall out.

Quick fixes are a lot like modern medicine…drugs with side effects.

So, you can operate this way, and a lot of people do.

However, if you want to get back to how things truly begin and grow, go back to the farm.  Your hair can be repaired and become what you truly would like it to be, though it takes time.

In business, we call this get rich slow; in hair, we call it heal your hair naturally and organically according to nature.

What are your thoughts? Share them with us!




“Collaboration is an introduction of more ideas than your own. Everything is a lot more fun and playful when there are other people around. The aliveness, the playfulness and the sensuality are brought forth with the introduction of another human being.” Be Hair Now… Transforming hair from doing to being… BeverlyD

Bring collaboration to your hair style in the form of a consultation with your hairdresser. Utilize magazines, celebrities or your friends as a reference for what you want. Change keeps you fresh and alive. Collaboration creates curiosity and curiosity creates vitality. This is why you look taller thinner and younger when you leave the hairdresser.

My favorite way to create for clients is to interview and find out what’s working not working and what they wish. “I wish my hair would…” finish the sentence. That is where my ultimate curiosity and creativeness appears and it all comes from my desire to serve you in getting what you want. The interview continues as I ask key questions about what are you willing to do, maintain and spend. Key questions are how to maintain your style once you walk out the door. We want you to look like you walked out the salon every time.

I still continue to interview every client.

Photo courtesy The Crave Company